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Cigar Guide - Origin Story How Started

22nd Mar 2021

What's going on everyone? This is a Gerard with In this week's episode, we're going to share the original story on how started. But before I get going, I need you to click on that subscribe button. We need you to click on that bell to be notified every single week of new episodes on Mondays with Mardo.

There is two parts to this original story. We have the brick and mortar story and we have the online story. Mardo Cigar started out in San Juan Capistrano in 1994. It was originally called Prestige and was a chocolate store. My dad did have a countertop humidor with some cigars in there, and he started seeing that customers were coming just for the cigars and not buying chocolate. Therefore, he became a full-blown tobacco shop and that's how it started. And then, there was the rise and the boom of the cigar demand within that era. Then he opened a few more stores and I joined forces with him and started working with him but then I had a aspiration to become a fire fighter. And when I started pursuing that, he liquidated all but one store in Laguna Niguel, California, and he moved to Florida to pursue his dream of being closer to the mecca of cigars in the United States.

And then, I pursued my firefighting gig and I kept managing this store over here. And unfortunately, he passed away a few years back. And when that happened, I was obviously upset due to the natural happenings of life, but I was looking to liquidate and get out of the business, and it just didn't seem to fit and find a right buyer. And that's when I approached my best friend, Neil Garcia, and we actually joined forces and we started looking on seeing what we can do online. We got ourselves a 400 square foot little office and started building the content on the website. And as it became more and more robust, we had to graduate to a much bigger platform and that has been very, very instrumental in our success. Social media has helped a lot and, thus, from the 400 square foot office, we have now a 3,500 square foot office with a warehouse and this beautiful lounge where we make the videos and a staff that is very, very helpful.

We continue to bring to you guys all the boutique stuff and also manufacturing our own cigars, excuse me, which we're doing very, very well. If you have never visited our website, please go to and check out our online store. As a matter of fact, we're going to be holding a new event on March 25th of 2021 and we're going to be hosting Jake Wyatt Cigars, and we're going to have a lot of fun. If you see this video before the event on Monday, come on down to our Laguna Niguel store. It's 27311 La Paz Road, Laguna Niguel, California, 92677 is the zip code. The phone number is (949)831-1333, if you need any information or you can reach us on YouTube. And other than that, thank you for watching and let us know in the comments how you like this video. If you want to say anything, I'd appreciate it. Other than that, I'll see you guys next week. And remember, follow us on Instagram, like us on Facebook, and remember to tell your friends to subscribe to our YouTube channel. Bye bye.