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“When we decided two years ago to revamp Los Statos Deluxe, we opted to work with Matt Booth, to tap his creativity,” said Matt Wilson, senior brand manager of Los Statos Deluxe, via a press release. “This collaboration was fortuitous because we’re now presenting the new Los Statos Deluxe as our first release with Matt as a member of our team. We’ve ultimately taken a great brand and breathed new life into it by calling on modern imagery and a provocative blend that transitions as the smoke progresses. We believe we have all the elements in play to make Los Statos Deluxe a brand that everyone will be talking about this summer and beyond.
The blend now features an Ecuadorian Sumatra wrapper, a Nicaraguan binder and Nicaraguan and Dominican fillers, which the company describes as “both bold and smooth, offering coffee and chocolate notes, with subtle black pepper spice.”