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Following the resounding success of Drew Estate’s partnership with BLACKENED Whiskey on BLACKENED Cigars “M81 Maduro to the Core” in 2022, Drew Estate announces the new, Connecticut Shade wrapped brand release and shipping of BLACKENED “S84 Shade to Black.” The cigars are a passion project between Rob Dietrich, the Master Distiller & Blender of BLACKENED Whiskey; James Hetfield, Metallica co-founder, singer and guitarist; and Jonathan Drew, Founder and President of Drew Estate.
Hetfield and Dietrich worked closely with Drew, a friend of Dietrich’s for over a decade, to create the perfect blend for the cigar. The “BLACKENED S84 Shade to Black” takes aficionados on a nuanced journey with its deliciously smooth and inviting blend. Wrapped in a luxurious Connecticut Ecuador cover leaf, the consumer experience of this expression is distinctly different from the original – while still retaining foundational qualities of M81 due to the Connecticut River Valley Broadleaf Maduro binder and Nicaraguan Maduro and Pennsylvania Broadleaf Maduro filler leaves.
James Hetfield of Metallica shares his excitement stating, “‘Shade to Black’ is more than just a cigar for us, it’s a celebration of passion and a tribute to the craftsman who strives for excellence in their lives.”
Echoing this sentiment, Rob Dietrich, Master Distiller and Blender of BLACKENED Whiskey, adds, “This collaboration of artistry just keeps kicking the door in on innovation! The ‘S84 Shade to Black’ is a powerhouse of a cigar, and there are times where vision and reality not only coexist, but thrive to excel and change the very landscape of an industry. This is that kind of cigar! It is a flavorful tango of the palate, balancing the easy taste of the Connecticut Shade wrapper with the rich maduro of the binder and filler. I couldn’t be more honored to work with such like-minded creators, and I think once the world has tasted this epic cigar, people will agree that there is a dynamic new player in the Blackened Drew Estate line-up!”
Jonathan Drew, Founder and President of Drew Estate exclaims, “I just walked inside our humidor here at headquarters and viewed the new white Blackened box sitting alongside the original black Maduro. All I can say is ‘WOW!!’ It’s so in your face, I love it. The new S84 Shade to Black is a must-try for any Connecticut Shade smoker. It’s like a deep, dark, rich Connecticut that’s smooth as silky velvet, plush with triple plushness. Rob Dietrich, Blackened’s Master Distiller, has been one of my best friends for almost 15 years. He brought Hetfield into the mix and I brought Willy and the DE brand team. This project is dope. We’re having fun with it.”
Presented in elegantly designed, 20-count boxes, BLACKENED “S84 Shade to Black” by Drew Estate is available in the same beloved sizes as M81: Robusto (5 x 50), Toro (6 x 52), Corona Doble (7 x 50), and Corona (5 x 43). The new “S84 Shade to Black” is now available to all retailers across the United States, marking a significant expansion in distribution from the exclusive Drew Diplomat Program availability of its Maduro predecessor, “M81”, with MSRPs of $195/box or $9.75/cigar for the Corona; $200/box or $10.00/cigar for the Robusto; $210/box or $10.50 /cigar for the Toro; and $220/box or $11.00/cigar for the Corona Doble. Be sure to use your Mardo Money for great savings. And remember FREE shipping over $100 purchase
