Room101 17th Anniversary Toro cigar in its purple anniversary box with sakura-flower branding

Room101 17th Anniversary Arrives: What Collectors Should Know

by Gerard on Aug 12 2026
Table of Contents

    Share

    Room101 17th Anniversary Arrives at Stores

    The Room101 17th Anniversary has started landing on retailer shelves. It marks 17 years of Room101 and Matt Booth's bold, do-it-differently take on the boutique world. This is a first look at the release, not a smoked review. Here are the confirmed facts, a bit of history, and whether this anniversary cigar belongs on your radar before stock runs low.

    At a glance

    The confirmed details first:

    • A milestone release marking 17 years of Room101 and Matt Booth.
    • A 6 x 52 Toro, and a Nicaraguan puro (all-Nicaraguan tobacco).
    • Made in collaboration with AJ Fernandez in Nicaragua.
    • Sold as singles at $15.89 and in boxes of 20.
    • A limited anniversary release, now shipping to stores.
    Room101 17th Anniversary Toro cigar in its purple anniversary box with sakura-flower branding
    The Room101 17th Anniversary Toro, a 6 x 52 Nicaraguan puro marking 17 years of the brand.

    17 Years of Room101

    Matt Booth started Room101 in 2009. He came from jewelry design, not tobacco, and it showed in the branding. Room101 has always leaned bold, loud, and a little rebellious. The brand is part of General Cigar today, but the point of view is still Booth's. Seventeen years in, an anniversary cigar is a fitting way to mark the run. Room101 built its name on street-inspired art, heavy-metal energy, and cigars that refuse to blend in. Booth stepped away for a while and later came back to the brand he created. That return makes each new Room101 release feel a little personal.

    What's in the Blend

    The Room101 17th Anniversary is a Nicaraguan puro. That means the wrapper, binder, and filler all come from Nicaragua. It is made in collaboration with AJ Fernandez, one of the most in-demand names in the country. The strength lands around medium, so it aims for flavor and balance rather than raw power. AJ Fernandez is known for well-built, characterful Nicaraguan cigars, so the pairing is a strong fit. If you like reading a blend as you smoke, our guide to how a cigar's flavors come together is a good companion.

    Room101 17th Anniversary at a glance

    Vitola 6 x 52 Toro
    Wrapper Nicaragua
    Binder Nicaragua
    Filler Nicaragua (a Nicaraguan puro)
    Made by AJ Fernandez — Nicaragua
    Strength Medium
    Packaging Singles and boxes of 20
    MSRP $15.89 per cigar
    Availability Limited anniversary release, shipping now

    Size, Price, and Availability

    The release comes in one size: a 6 x 52 Toro. That is a classic, comfortable format with about an hour or more of smoking time. You can buy it as a single for $15.89 or grab a full box of 20. It is a limited anniversary run, so it is not an everyday, always-in-stock cigar. Once retailers sell through, more may be hard to find. Boxes of 20 are the smart pick if you plan to smoke more than one, or want to set a few aside to rest.

    A First Look, Not a Review

    We want to be clear about what this is. This is news coverage of a new arrival, not a smoked review. We have not lit one up and scored it, so we will not hand you tasting notes as fact. General Cigar positions it as a medium, flavor-forward Nicaraguan blend. Treat any flavor talk as the maker's description until independent reviews land.

    Where It Fits in Room101's Anniversary History

    Room101 has a habit of marking milestones with special cigars. Over the years the brand has leaned on eye-catching packaging and limited runs to make its anniversaries feel like events. The 17th Anniversary follows that pattern. The purple, sakura-themed box is pure Room101: unapologetic and made to stand out on a shelf.

    Why Anniversary Cigars Get Snapped Up

    Anniversary cigars carry extra weight for collectors. They are made once, tied to a single year, and rarely repeated. That mix of scarcity and story is why they move fast. The Room101 17th Anniversary fits that mold, so serious fans will likely not wait long to grab a box.

    Should It Be on Your Radar?

    If you already follow Room101, this is an easy yes to at least try. Anniversary cigars are exactly what fans and collectors like to grab before they vanish. At $15.89 for an AJ Fernandez-made Nicaraguan puro, the price is reasonable for a limited release. You can find the Room101 17th Anniversary Toro with our other limited-edition cigars while stock lasts.

    Room 101 17th Anniversary ToroRoom 101Room 101 17th Anniversary ToroShop the Room101 17th Anniversary

    The Bottom Line

    The Room101 17th Anniversary is a clean, well-timed milestone release. You get a Nicaraguan puro built with AJ Fernandez, a classic Toro size, a fair price, and the bold Room101 look. It is a first look for now, but the facts are solid and the appeal is clear. If anniversary cigars are your thing, put this one on the list before it thins out.

    Room101 17th Anniversary: FAQ

    What is the Room101 17th Anniversary?

    It is a limited anniversary cigar marking 17 years of Room101. It comes in one size, a 6 x 52 Toro, and is a Nicaraguan puro made in collaboration with AJ Fernandez.

    Who makes Room101 cigars?

    Room101 was founded by Matt Booth in 2009 and is part of General Cigar today. The 17th Anniversary was produced with AJ Fernandez in Nicaragua.

    How much is the Room101 17th Anniversary and what size?

    It is a 6 x 52 Toro sold as a single for $15.89 or in boxes of 20.

    Is the Room101 17th Anniversary limited?

    Yes. It is a limited anniversary release that began shipping to retailers, so availability is not guaranteed once stores sell through.

    Does this article include tasting notes?

    No. This is a first-look news piece, not a smoked review. General Cigar describes it as a medium Nicaraguan blend, but we have not scored it ourselves.

    Mark the milestone — while it lasts

    The Room101 17th Anniversary is a limited release. Find it with our limited-edition cigars at Mardo.

    Mardo Cigars sells premium tobacco products intended for adults 21 and older. Please enjoy responsibly.

    FAQs

    Frequently asked questions about Room101 17th Anniversary Arrives: What Collectors Should Know

    It is a limited anniversary cigar marking 17 years of Room101. It comes in one size, a 6 x 52 Toro, and is a Nicaraguan puro made in collaboration with AJ Fernandez.

    Room101 was founded by Matt Booth in 2009 and is part of General Cigar today. The 17th Anniversary was produced with AJ Fernandez in Nicaragua.

    It is a 6 x 52 Toro sold as a single for $15.89 or in boxes of 20.

    Yes. It is a limited anniversary release that began shipping to retailers, so availability is not guaranteed once stores sell through.

    No. This is a first-look news piece, not a smoked review. General Cigar describes it as a medium Nicaraguan blend, but we have not scored it ourselves.